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Professional Branding
and Design for
Independent Businesses
Ready to Stand Out

Strategic branding and websites for independent businesses across the UK.

Start your branding project

Welcome to Clean Slate Creative

Hi, I'm Craig, the founder of Clean Slate Creative.

I work directly with independent businesses to create thoughtful, strategic brands that help them stand out and grow with confidence.

While I lead every project personally, I also collaborate with a trusted network of photographers, developers, copywriters and creatives, meaning you get agency quality work, without the overheads and costs that come with a traditional agency.

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Proud to have worked with
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logo
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Hello You! - Case Study

Discover how I created a warm, contemporary brand identity and bespoke website for Hello You Hair Styling.

VIEW CASE STUDY

Branding for Independent Businesses

I work with independent businesses who want their brand to reflect the quality of their work and attract the right customers.

Our clients typically include:

  • Independent coffee shops and cafés
  • Hair salons and barbershops
  • Restaurants and hospitality brands
  • Boutique fitness and wellness studios
  • Local service-based businesses
DISCOVER MOREBOOK A CONSULTATION

Our Branding Packages

I offer three branding packages designed to support businesses at different stages, from launch to growth to premium positioning.

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SIGNATURE

Brand Identity for Startups

Perfect for new businesses looking to launch with a professional and cohesive brand identity.

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ELEVATION

Brand and Website Package (Most Popular)

A complete branding and website solution for businesses ready to grow their online presence and attract higher-quality clients.

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LUXURY

Full Brand Experience

A premium branding package including custom photography and a fully developed visual identity system.

Our Branding Process

Our structured branding process ensures every project is strategic, collaborative and built for long-term growth.

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Discovery

Understanding your business, audience and goals

Notepad with a play strategy diagram and a pencil beside it.

Brand Strategy

Defining positioning, messaging and direction

Ribbon banner with the word BRAND in orange and three stars above it.

Design

Creating your visual identity system

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Launch

Delivering your brand across digital and print

Start Your Branding Project

If you're ready to build a brand that feels clear, professional and designed to grow your business, I’d love to hear about your project.

BOOK A CONSULTATION
Branding images for Hello You Studio: logos, embroidery patch, and website on desktop and mobile screens.

Design Services

Visual design, bringing your brand to life across every touchpoint.

Clean Slate Creative creates thoughtful, modern design that helps independent businesses present themselves with clarity and confidence. From logos and brand assets to print and digital materials, we design everything your business needs to look consistent and professional across every platform

FIND OUT MOREDISCUSS YOUR PROJECT
Book cover and audiobook of Managed by Morons by Joe Gilroy with cartoon office characters on gold background.

Illustration Services

Custom visuals that add personality, storytelling and originality to your brand or project.

Custom illustration helps your brand feel distinctive, expressive and instantly recognisable. Clean Slate Creative designs original artwork and visual assets that complement your branding and bring personality to your digital and print materials

DISCOVER MOREDISCUSS YOUR PROJECT

Project Gallery

Hello You! Studio logo variations, workwear patch embroidery, and website shown on desktop and mobile devices.Cover of novel The Breakdown by Jack Reed with shadowy face background and red bold title text.Cover of 'Managed by Morons' by Joe Gilroy with caricatures of a man and woman in business attire.Two posters side by side for Nottingham College Digital Visions end-of-year design show at Broadway Gallery.Word 'scribe' with a black pen nib replacing the 'i' and red ink drop on top, over a person reading a book.Logo text 'astoria' in stylized font with a sunburst dot over the 'i' on a pink background.

About Clean Slate Creative

Clean Slate Creative was founded by me, Craig, after more than seven years working across freelance projects and agency environments.

During that time, I noticed that many independent businesses were relying on rushed logos or cheap design solutions that looked good on the surface but lacked the strategy needed to support long term growth.

I started Clean Slate Creative to offer something different.

A more personal, collaborative approach to branding.

When you work with Clean Slate Creative, you work directly with me from start to finish. I take the time to understand your business, your goals and the people you want to reach.

And when a project needs additional expertise, I collaborate with a trusted network of photographers, web developers, illustrators and other creative specialists to deliver work that feels every bit as polished as a larger agency, without the layers, overheads or agency price tag.

The result is strategic, thoughtful branding built around your business, with the flexibility and personal relationship that only an independent studio can offer.

  • Target with arrow hitting center and text Our Mission below.

    To help independent businesses transform their ideas into clear, confident and distinctive brands through thoughtful strategy and intentional design.

  • Two orange hands pinky promise above the text 'Our Promise'.

    Clean Slate Creative helps small businesses feel professional, memorable, and ready to grow through strategic branding and design.

  • Two orange hands holding a large diamond above with text 'Our Values' below.

    • Clarity over complexity
    • Strategy before design
    • Personal relationships with clients
    • Long-lasting design, not trends
    • Supporting independent businesses

Client Reviews

From branding and web design to ongoing creative support, we help businesses create stronger online identities, and our clients’
feedback reflects that.

Areas we cover

NottinghamDerbyLeicesterMansfieldLincolnNewarkSheffieldNorthampton